THE LUME – An Immersive Art Experience

Visual Renderings provided by Grande Experience


THE LUME, which is slated to open in Indianapolis this summer, invites viewers to step into the exciting new world of multi-sensory experiences. The permanent exhibit occupies the Fourth Floor of Newfields giving visitors 30,000 square feet of immersive art experience but will feature different exhibits over time with the first year featuring the works of Vincent Van Gogh.



The exhibit, which is developed by Grande Experiences, an Australian company, utilizes SENSORY4TM to transform two-dimensional paintings into a breathtaking three-dimensional world. The technology is a unique system that combines multi-channel motion graphics and cinema-quality surround sound. The result is an experience that is contactless and offers visitors the opportunity to practice social distancing through timed-entry and open spaces.

THE LUME, which features an impressive 150 projectors to bring masterpieces like The Starry Night to life, required an extensive reconfiguration of the space. Axis Architecture worked with Grande Experiences and Newfields to create a framework that would enable the permanent exhibit to seamlessly integrate with the building while remaining flexible enough to evolve over time.



After using LiDAR technology which uses infrared light to map out a hyper-accurate 3D image of the existing structure, Axis and Grande partnered to mastermind a completely custom plan for the Newfields space. The immersive art experience displays more than 3,000 Van Gogh images at an enormous scale. This required giant wall, ceiling and even floor surfaces to project onto. To achieve this, we reconfigured the layout to create a canvas for viewers to absorb the hyper-fine details of the photographs and videos featured.

In addition to changing the layout, Axis collaborated to create an unforgettable exit experience designed by Grande and Phanomen which includes a skewed-perspective replica of Van Gogh’s room in Arles and retail shop and café space.

Axis also addressed mechanical, electrical, and even plumbing needs for the exhibit. For example, the entire floor requires year-round cooling from the heat generated from the projectors. We designed and installed HVAC so that we could enclose windows and block light infiltration. This helped to create the perfect environment within which to create the multi-sensory digital world. We also remodeled the restrooms to meet ADA guidelines, update the finishes, and meet expected traffic increase.


Axis acted as the bridge between Australia-based Grande Experiences and Newfields, leveraging local partnerships and expertise to facilitate project progress. Thanks to ongoing communication and collaboration, THE LUME is scheduled to open later this Spring welcoming audiences of all ages to enjoy the immersive art experience of Vincent Van Gogh.




Partner-in-Charge – Drew White
Project Manager – Matt MacDonald

Exhibition Designer – Grande Experiences
Structural Engineer – Fink, Roberts & Petrie, Inc.
MEP Engineer – Applied Engineering Services
Interior Designer – Phanomen
Kitchen & Restaurant Design – C-T Design And Equipment Co.
Contractor – Wurster Construction

Fire Station Design White River Township Station No. 53

Visuals provided by Heroes Next Door


When the old station was scheduled to be demolished, White River Township Fire Department in Greenwood, IN wanted to work with a firm that had extensive fire station design experience. We partnered with them to design the new Station No. 53. The station serves a community of 35,000 people and answers around 3,200 emergency calls per year.
Continue reading “Fire Station Design White River Township Station No. 53” »

Answers to All Your Burning Questions about the Amphitheater at White River State Park

When the Amphitheater at White River State Park opens this summer, there will be a new permanent stage and fixed seating. But that doesn’t mean the lawn is going away, or that the general admission pit is disappearing. Here’s everything you need to know about the makeover at White River State Park. Continue reading “Answers to All Your Burning Questions about the Amphitheater at White River State Park” »

Say “Hello” to Axis’s Newest Architectural Associate

Say “hello” to Axis’s newest architectural associate, Mitchell Archer. Mitchell comes to Axis by way of the University of Kentucky, where he received a Bachelor of Arts in architecture. As an undergrad, Mitchell served as the chapter vice president for the American Institute of Architecture Students and as the conference chair for the 2019 AIAS Midwest Quad Conference. The Ohio native joined the team earlier this fall and is most eager to work on urban projects. Continue reading “Say “Hello” to Axis’s Newest Architectural Associate” »

Say ‘Hello’ to the Axis Interns, Designers of the Future

This summer, interns Lily Jackson, Alvin Laguerre, and Grace Bartko brought new perspectives to Axis, as well as a passion for high design. Over the course of the summer, this talented trio has worked on office and auditorium renovations, door schedules, multi-family projects, the new Family Resource Center for VIPS Indiana, the elephant walk at the Indianapolis Zoo, the Harrison Center, and Options Charter School. It’s been an honor to have Lily, Alvin, and Grace intern for us, and while we will miss their energy and creativity, we wish them the best as they had back to school. Continue reading “Say ‘Hello’ to the Axis Interns, Designers of the Future” »

Axis receives four awards at Design Excellence Awards Gala

On Thursday, 250 design leaders gathered at the Indiana State Museum for the AIA Indianapolis Design Excellence Awards Gala. The bi-annual event showcases the impact architects and designers have on the way people experience cities, neighborhoods, streetscapes, and natural environments. It was an honor to share the evening with our colleagues, and an honor to receive four awards. Continue reading “Axis receives four awards at Design Excellence Awards Gala” »

Grassroots 2019: Takeaways, Talking Points, and What it Means to be a Citizen Architect

Earlier this spring, Axis’ Ashley Thornberry traveled to Washington, D.C. for Grassroots. The annual conference brings together architects and chapter leaders from across the country and helps them become better civic leaders. The conference included workshops, panel discussions, and a trip to Capitol Hill to advocate for safer schools and energy efficiency. In this Q&A, Ashley shares her takeaways, talks about the importance of advocacy, and explains the term “citizen architect.” Continue reading “Grassroots 2019: Takeaways, Talking Points, and What it Means to be a Citizen Architect” »

How a Redesign Helps You Reinvest in Your Company

You’re a business owner. A CEO. A chief financial officer. Your plate is full, and you’ve got a lot on your mind, especially when it comes to company growth. You know your business – no matter how quickly it grows – must continue to fulfill its mission. To keep up, you and your colleagues have been talking about reinvesting in your space. Maybe your company is expanding, and you need a more creative configuration of space. Or maybe your office is outdated, and you need to increase efficiency and productivity. No matter the scenario, you want to ensure that a redesign has a return on investment. Here’s how to go about sharing the news and making the transition. Continue reading “How a Redesign Helps You Reinvest in Your Company” »

Year in Review: 2018

It’s down-right difficult to describe 2018 in one word. “Rewarding,” “challenging,” exciting,” and introspective” are all fine words, but they don’t quite capture the nuances. So, instead of summarizing 2018 with an adjective, here’s what we started, what we finished, what we learned, and what caught our eye(s). Here’s what. Continue reading “Year in Review: 2018” »

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